The Advisor Behind Catalyst CX Partners

Will Tafoya founded Catalyst CX Partners to give enterprise organizations access to the kind of technology advisory that is almost impossible to find: guidance from someone who has actually run the operations, owned the budget, and lived through the cutover. As a Telarus Certified Technology Advisor, Will brings 40+ years of senior executive experience to every client engagement — with zero allegiance to any single vendor and a singular focus on outcomes.

Most recently, Will served as Senior Vice President of Operations at Judi Health, where he led enterprise operations serving ~58 million members across customer care, contact center technology, workforce management, clinical operations, mail order and specialty pharmacy operations, and Artificial Intelligence technology platform delivery. He worked collaboratively to bring numerous programs and offerings to market, including Judi Care—a cloud-based healthcare technology platform integrating Medical, Prescription, Dental, Vision, and Health Navigation services—with EHR integrations with Epic and Athenahealth, conversational AI deployment, and enterprise prior authorization automation.

Before Capital Rx, Will held SVP-level roles at Envision Rx Options (Elixir), where he managed a 150-client portfolio representing $203 million in annual revenue, and at CVS Health (Caremark), where he led a 7,000-person organization across five Centers of Excellence with a $377 million annual budget. Earlier in his career, Will served in VP-level commercial and client services roles at Merck, giving him firsthand experience in product launch, pharmaceutical sales management, and provider relations.

Will holds a Lean Six Sigma Master Black Belt and was recognized in 2024 as the CCW Global Contact Center Leader of the Year — the highest individual honor in the contact center industry — as well as two Gold Stevie Awards for Customer Experience and Best Use of Technology in Healthcare.

Catalyst CX Partners was founded on a simple belief: enterprise technology decisions are too consequential to be made with junior consultants and vendor-biased recommendations. When you work with Catalyst CX Partners, you work with Will — directly, from the first conversation to the final cutover.